Workshop: Mapping the experience

UXcamp Dublin and UXCamp Eindhoven, NL, 2016.

My Role in this workshop:
I investigate, prepared the materials and carried on this 1 hour workshop about “Mapping the experience” with 35 people (aprox) divided in groups of 7 people each.

What is this workshop about:
In 2014, I had the pleasure to go to UX Intensive Adaptive Path in Dublin, where I was more familiar with this technique.
I found the experience mapping could really help to build the bridge between business and user experience designers bringing quality data in order to meet user needs based on real insights.

The Experience Mapping workshop is a technique based on gathering data from people's journey while they are performing a task and the mapping is just the fact of having all the data together in one wall. This allows teams to undeerstand different patterns on behaviors and helps business to see the main pointpoints and also discover new opportunities.

Motivation to create this workshop:
I love helping organizations to build user centred apporaches (good quality experiences with real value to people) meanwhile they can also be focused on their business, avoiding the waste of creating features not really useful for their clients needs.

Intro to the workshop
Five tables (7 people each) and the target was working within the group of the table you were sat in.
It was an intro about what the experience mapping is and how we use it to describe (graphically) the outcomes gathered from user research.

First Activity
I asked people to describe (individually) what was the most frequent everyday actions in their morning journeys. The goal was to focus on the main daily actions (like taking a shower, having coffee, brushing teeth, as examples) and connect those actions to a feeling and thinking. Departing from the moment they hear the alarm clock until they arrive at work, using postips and paste them into sheet of paper (following the timeline). The idea was to represent a timeline through those actions and feelings. The outcome of it was to have their own timeline of what they normally do everyday in the morning graphic in one sheet of paper like the example below.

Second Activity
People had to create a template where they could put all their morning journeys together. They used a craft paper we had and they pasted on the walls of the room. The most important thing was to respect any member of the group morning journey without changing or messing around their data. It was important also to capture 1 line per journey per person in order to capture feelings and thinking according to particular actions as well as keeping the connection between one activity to the following one.

Last Activity

The third and last activity was about connecting and finding patterns in actions and feelings around people in one template (1 map). Visually they could see repetitive feelings around the alarm clock or traffic jam, and they could visualize and count the pain points and new opportunities. The workshop ended up with some examples of experience mapping created by myself and some others extracted from Internet from very well known companies who works with this type of methods in their projects.

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