CUSTOMER MAPPING EXPERIENCE










SHARING USER RESEARCH
Once the User Research is completed and the mapping on the wall is ready to go, it's better start working on how are we going to show all these gathered data to stakeholders.
The most difficult thing is to find a good way to graphic the process I did in the wall before, capturing the painpoints with some numbers and showing also the opportunities to improve the customer experience.

Showing some numbers is great because I talk to something tangible but when we talk about emotions it is also hard to enter in a mathematical calculation. I keep the numbers for specif tasks or I choose showing them in a separeted graphic instead.




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